Sound Unit

Radio 1 Breakfast show (Mista Jam)

Analysis of podcast

In this breakfast show we see that the show is aimed at a young target audience from the age of 12 – 24 this is evident as in the beginning of the show it starts off with loud fun music and sound effects which generates a vibe for the audience, this gives them a good morning feel before they go to work or school, we know that this radio show isn’t aimed at older people because the music is way different to what they would usually listen to and  the loud noises is something that they are not accustomed to in there generation.

The music builds a different vibe for the target audience it gets them to think about what’s coming it builds tension and gets them in a good mood, in addition to this you're likely to hear a jingle announcing the name of that station  explaining the latest promotional contest or whatever is going in the urban world.

Voiceovers also include promotional messages, commercials, jingles and radio show introductions we seem to hear a lot of that in the beginning of the radio show within the first 30 second of the show this has been done to inform the target audience of what to expect during the show, the announcements are done when the host is playing music this is done for us the target audience to understand and capture the information that is being told, the interviews are really slow and direct in a short time space this is done because radio doesn’t have the longest duration in the morning and people who are listening want to hear the person really quick and direct furthermore, radio hosts worldwide have a constant need for interesting guests this because they want us to hear and enjoy what they are saying like we were with them. 
News reports also have jingle theme to it because it creates an image and makes the show more professional and efficient, this only attracts more people to listen to their news this builds a strong fan base for others who don’t know about that news can be reported on the news.