S.W.O.T
STRENGTH
- WE HAVE A CLEAR TARGET AUDIENCE WHO ARE YOUNG TEENAGERS AND ARE BETWEEN THE AGE OF (11-19) AND WE WERE ABLE TO IDENFIY ROUGHLY HOW MANY TEENAGERS KNOW ABOUT WHETHER THEIR FRIEND ARE BEING ABUSED OR NOT.
- WE WERE ABLE TO COMPARE THE AMOUNT OF TEENAGERS WHO SAY THEIR FRIENDS TRUST THEM AND IF THEY ARE AWARE OF ANY ABUSE THAT THEY GO THROUGH WHICH WAS (50%)
- WE HAVE ALSO ESTABLISHED THAT ABUSE CAN HAPPEN BETWEEN BOYS AND GIRLS TROUGH OUR SURVEY WE HAVE RESREACHED ON THE CHILDLINE WEBSITE.
- Our survey gave us qualitative and quantitative data.
Weakness
- NOT EVERYONE UNANSWERED OUR SURVEY WHICH MEANT THAT WE DIDNT DRAW A CLEAR CONSULSION.
- WE DIDN’T ASK SENSIBLE AMOUNT OF PEOPLE SO ARE RESULTS ARE UNRELAIBLE AS THEY TOO SMALL TO RESPRESNT THE MARJORITY.
- IT WAS TIME CONSUMING
- ALTHOUGH WE GAINNED INFORMATION FROM THE INTERNET NOT EVERYTHING COULD BE BELIVED AS ANYONE CAN WRITE ANYTHING DOWN ON THE INTERNET.
- WE DIDN’T HAVE A WIDE AUDIENCE TO ANSWER OUR SURVEY DUE TO THE FACT THAT WE HAD TO ASK STUDENTS IN OUR COLLEGE ONLY
- OUR OPEN QUESTION WERE NOT ALWAYS ANSWERED WITH DETIAL AND WERE VAGUE SO THEY LEFT US WITH GAPS AND DIDNT HELP US WITH ANSWERING THE QUESTION
OPPURINTIES
- THE SURVEY HAS HELPED WITH THE IDEAS AND PRE-PRODUCTION
- WE WERE ABLE TO KNOW WHETHER OUR TARGET AUDIENCE WOULD AGREE WITH OUR CAMPAGINS
- IT WILL HELP THE AUDINCE HAVE A BETTER UNDERSTANDING.
THREATS
- IF THERE IS A SIMILAR CAMPAIGN WITH THE SAME STORY LINE IT WILL BE DIFFICULT FOR OUR TARGET AUDEINCES TO KNOW WHICH CAMPAIGN IS WHICH
- IF SOME COPY OUR ADVERISTEMENT THIS CAN SEEN AS COPYRIGHT AND IT CAN BE A MASSIVE DOWN FALL ON THE BRAND WHO ARE WILLING TO COPY.
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