Focus group

Narrative

Level 2 Media Unit 1C: Narrative

Linear narratives: Todorova’s Narrative Structure

Narratives in the media can be either linear or nonlinear.  A linear narrative quite literally follows a line, with a clear beginning, middle and end.  Increasingly though narratives are nonlinear, where the story moves around in time and space, using techniques such as flashback, flash-forward, a range of concurrent narratives and narrators (characters who tell the story).

Many Hollywood films and TV dramas still follow a basic linear structure.  The theory we use to analyse these was originated by a media writer called Todorova.

Todorova (1973)’s model of narrative structure may be used across a variety of forms (fictional / non-fictional) and a range of media (print, TV, film, games etc...)

Todorova’s model, which is also known as the equilibrium / disequilibrium model, is as follows:

All stories are similar in structure, in that they share a movement across a series of three phases which relate to a “problem” or a disruption:

 

 

 

 

OR:

Equilibrium                          Dis-equilibrium                                                                                      New equilibrium

The type of narrative problem and its resolution will depend on the genre of the film. So in a crime story, the narrative problem is the solving of a crime.  There are twists or elaborations of characters as suspects. Eventually the problem will be resolved with the arrest or death of the lawbreaker.

Looking at the opening or climax of a film can establish what narrative problems are being established and resolved. Applying Todorova’s model to a whole film can often reveal a basic structure behind what appears to be a complicated story.

	Establishing problem	Elaboration / development	Complication	Action climax	Resolution
Romance             (The wood )	3 Men who grew up as good friends and always had each backs they went by the name of slim, Roland mike they all have relationship problems and met in school and one of them had a crush on one girl in school so Roland decided to slap the girls bottom as a dare on his first day of school which created a huge fight after school between the girls older brother and Roland which then his two friends witnessed and laughed.	He starts to hang out with the two guys slim and mike on a regular basis after moving from Detroit as time went on he start getting to know the girl that he had slapped on the bum and her name was Lisa ray it was school crush. But she never seemed to like his flirtatious charisma and made him work hard this was influences of his friends  Ever since he met them on his first day at a new school, they shared the common experiences of growing up and life's discoveries which made him moves like that towards the girl he liked and wanted to marry	On the wedding day things aren't looking good when the groom goes missing before the ceremony. During his and his other male friend's effort to retrieve him	When they see a gang pull up to the store and rob the innocent man’s drinks and the boys hide apart from slim  who witnesses everything just waiting to pay for his drink before they go to the disco
Horror (AMERICAN HORROR STORY)	Police come  round to the house asking questions about the mass murder and want to find out how and why it happened and the girls start moving really  mad These girls are all witches and have been put in an institution for them to control their magic powers	Girl starts to give out information to the police and starts to panic but however  Fiona tricks and distracts the officers  who are looking to investigate and seduces them with water which confuses them and changes their minds so the girls don’t get prosecuted or found guilty	The girls have decided to go back to where the dead body are laying and stitched back all the pieces back together to make a human body and used a magic spell to revive the dead human because they were anxious about their consequences and may rely on them so they did what they did	The climax action is included as there’s a women who is being held hostage and has been given a drink of everlasting life this is evident in the flashback when she sees her family all dead and was put inside into a cupboard by an evil witch.
Action (Luke cage)	Black man  shoots a detective 4 times because of the amount of money is the guns to him for	Black guy threatens the officer and a innocent worker nearby and drives off

Unit 1B – Audience Profiling

Unit 1B – Audience Profiling

 

You are going to explore audience profiling and consumer behaviour through data or research results: profiles (consumer, reader, gamer, surfer, listener and viewer.)

 

Demographics

1. Age
2. Gender
3. Class
4. Race
5. Geographical Location

 

Task 1:

For your campaign, in groups create your own audience profile from your research (primary and secondary). Who will be your target audience?

 

Things to cover/complete	Completed and uploaded to your blog?
1.       Purpose of audience profiling for your campaign	Write a paragraph explaining why it is important to create an audience profile for your campaign.
2.       Using research data to develop a profile.	Link to your research.
3.       Use of demographics (gender, age socio-economic background, race, occupation, income, education).	11-19 years old boys and girls (both genders), all races working class and lower class people on benefits low unskilled workers.
4.       Patterns of consumer behaviour (genre choices, products consumed, impact of technology).	High use of social media, offensive language, branded clothing.
5.       Data (box office, sales figures, ratings, circulation, website hits).	Blank
6.       Presentation of audience research information.	On the blog
7.       Interpretation of audience and product data from charts, pie charts, graphs, tables and reviews.	On the blog

 

 

 

Code Of Conduct

                                                                             BCAP Code of conduct 

In our campaign we will make sure that people under the age of 18 do not feel offended with the content of our campaign by including a disclaimer which explains the message that it contains graphic images and people whose suffer from epilepsy should be aware as flashing lights will be in any coming scene. 

The rule that this applies to is: 4.1 Marketing communications must not contain anything that is likely to cause serious or widespread offence. Particular care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability or age.

Our campaign will include a number so that if anyone in trouble is watching our advert and feel there are in trouble they shouldn’t be afraid to call as we can help them. As a group we will try to not offend any races or religious beliefs and try our best to appeal to all races and cultures. We also have to make sure that our content is suitable for our target audience and our secondary audience as they will also be viewers.

4.2 Marketing communications must not cause fear or distress without justifiable

Reason; if it can be justified, the fear or distress should not be excessive.  Because our campaign is about child-line, we don’t intend to make children feel bad and neglected but  reassured about their issues they face that we are he to help thats why we've got a secondary audience which means it aimed at both target audience so that they are both aware of the situation and advertisement. so we don't scare the children away from a important advert that can benefit them and their future.

5.3 Advertisements must not condone or encourage practices that are detrimental to children's health. Products and services of interest to children are products or services that are likely to appeal to children but are not of exclusive interest to them however in our campaign we appeal to children and young teenagers who are our target audience because we are promoting the bad side of aggressive parents who toucher there children.

3.1 Marketing communications must not materially mislead or be likely to do so.we must follow this so we the producers don't get sidetracked and make the target audience  feel that its going to happen to them only make them feel mislead through the advert.

5.7 Advertisements must not take advantage of children's inexperience, credulity or sense of loyalty. Advertisements for products or services of interest to children must not be likely to mislead; for example, by exaggerating the features of a product or service in a way that could lead to children having unrealistic expectations of that product or service. we must follow this guide as some of our target audience members can take it the wrong way and we need to show our loyalty by always relating to our topic and not to go in deep into peoples inexperience because others may perceive us very differently which makes have a bad outlook on us as a campaign who are trying to change abused lives.

Code of conduct BCAP

5.3 Advertisements must not condone or encourage practices that are detrimental to children's health .this means that our campaign will not harm the target audiences health issues and this includes mental health in addition to this we won’t glamour the harmful scenes such as suicidal scenes so that the young children don’t redacted this if they are going through it  

In our campaign we will make sure that people under the age of 18 do not feel offended with the content of our campaign by including a disclaimer which explains the message that it contains graphic images and people whose suffer from epilepsy should be aware as flashing lights will be in any coming scene.

4.1 Marketing communications must not contain anything that is likely to cause serious or widespread offence. Particular care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability or age. Our campaign will include a number so that if anyone in trouble is watching our advert and feel there are in trouble they shouldn’t be afraid to call as we can help them. As a group we will try to not offend any races or religious beliefs and try our best to appeal to all races and cultures. We also have to make sure that our content is suitable for our target audience and our secondary audience as they will also be viewers and we won’t let the target audience think stereotypically as for example not all Muslim deserve to get bullied because of their belief so our audience to get a bad outlook on our campaign.

4.2 Marketing communications must not cause fear or distress without justifiable Reason; if it can be justified, the fear or distress should not be excessive.  Because our campaign is about ChildLine, we don’t intend to make children feel scared or hesitant to call the free number as, the number can help the young audience with their situations they are going through at home so we have done this short film so that are primary audience are aware as well as our secondary audience .

5.7 Advertisements must not take advantage of children's inexperience, credulity or sense of loyalty. Advertisements for products or services of interest to children must not be likely to mislead; for example, by exaggerating the features of a product or service in a way that could lead to children having unrealistic expectations of that product or service. In Our Campaign we won’t take advantage to mislead children to believe in things that are not true will show evidence of this in our disclaimer that we will display multiple times and make something that will distract children but then warn them without any harm to any regards towards some children’s health. Furthermore we won’t use unrealistic products or anything that doesn’t happen in real life so children are not offended.

3.1 Marketing communications must not materially mislead or be likely to do so. we must follow this so us as the producers don't get side-tracked and make the target audience feel that there is anything complicated will happen to them this will be evident in any of our scenes will wont over dramatized our scenes so the audience don’t feel scared of anything coming because we are here to promote and help abused children who need help.

 

 

 

 

Mood Board

Video

Proposal

Child Line Campaign.

Audience – Our target audience are teenagers roughly 11- 17 and our secondary audience would be people around our primary audience such as teachers, parents, older siblings, classmates etc.

Purpose – Our main Purpose is to let teenagers know that whenever they have a problem and they feel like nobody is there, child line will be there for them whenever they need them so we want to encourage more teens and children to talk about their issues to someone they trust if not childline to help stop what they are going through and to prevent it from happening to others.

Platform – we want out campaign to be available on TV on channels mostly mainstream channels where children, teens and adults would be watching and also on YouTube on the sides or before videos.

Brief/summary – Each teenager have a problem of their own problems and take it out on each other therefore everyone has a problem of their own. These problems consist of Bullying, Relationships, emotional abuse and domestic violence. We want to show a character called Chantelle who is in a domestic relationship and has a heated argument with her boyfriend and he puts her down emotionally and eventually calls child line for help. We don't want to use violence as our target audience are young viewers. Other storylines are Jerome getting cyber bullied and Abdullah getting g pressured by gangs.

Length – We aim for our campaign to be 1:00-1:30. We think this is enough time to show all we want to show without dragging out the story and making it long.

Images - in our campaign we will include videos that we would have created ourselves. These videos may include Children crying. Walking alone and captions

Logistics – we can use the TV studio, Performing& arts studio to film although we may not use these as we want our campaign video to be realistic showing the daily routines of the characters’ lives wh8ich would be based in places more like outside in corridors etc.

Resources – lights, camera, and tripod - these resources are given to us and we may use other props.

Brainstorm

Secondary Resreach - SWOT

S.W.O.T

STRENGTH

• WE HAVE A CLEAR TARGET AUDIENCE WHO ARE YOUNG TEENAGERS AND ARE BETWEEN THE AGE OF (11-19) AND WE WERE ABLE TO IDENFIY ROUGHLY HOW MANY TEENAGERS KNOW ABOUT WHETHER  THEIR FRIEND ARE BEING ABUSED OR NOT.
• WE WERE ABLE TO COMPARE THE AMOUNT OF TEENAGERS WHO SAY THEIR FRIENDS TRUST THEM AND IF THEY ARE AWARE OF ANY ABUSE THAT THEY GO THROUGH WHICH WAS (50%)
• WE HAVE ALSO ESTABLISHED THAT ABUSE CAN HAPPEN BETWEEN BOYS AND GIRLS TROUGH OUR SURVEY WE HAVE RESREACHED ON THE CHILDLINE WEBSITE.
• Our survey gave us qualitative and quantitative data.

Weakness

• NOT EVERYONE UNANSWERED OUR SURVEY WHICH MEANT THAT  WE DIDNT DRAW A CLEAR CONSULSION.
• WE DIDN’T ASK SENSIBLE AMOUNT OF PEOPLE SO ARE RESULTS ARE UNRELAIBLE AS THEY TOO SMALL TO RESPRESNT THE MARJORITY.
• IT WAS TIME CONSUMING
• ALTHOUGH WE GAINNED INFORMATION FROM THE INTERNET NOT EVERYTHING COULD BE BELIVED AS ANYONE CAN WRITE ANYTHING DOWN ON THE INTERNET.
• WE DIDN’T HAVE A WIDE AUDIENCE TO ANSWER OUR SURVEY DUE TO THE FACT THAT WE HAD TO ASK STUDENTS IN OUR COLLEGE ONLY
• OUR OPEN QUESTION WERE NOT ALWAYS ANSWERED WITH DETIAL AND WERE VAGUE SO THEY LEFT US WITH GAPS AND DIDNT HELP US WITH ANSWERING THE QUESTION

OPPURINTIES

• THE SURVEY HAS HELPED WITH THE IDEAS AND  PRE-PRODUCTION
• WE WERE ABLE TO KNOW WHETHER OUR TARGET AUDIENCE WOULD AGREE WITH OUR CAMPAGINS
• IT WILL HELP THE AUDINCE HAVE A BETTER UNDERSTANDING.

THREATS

• IF THERE IS A SIMILAR CAMPAIGN WITH THE SAME STORY LINE IT WILL BE DIFFICULT FOR OUR TARGET AUDEINCES TO KNOW WHICH CAMPAIGN IS WHICH
• IF SOME COPY OUR ADVERISTEMENT THIS CAN SEEN AS COPYRIGHT AND IT CAN BE A MASSIVE DOWN FALL ON THE BRAND WHO ARE WILLING TO COPY.
• 
  

Primary research. S.W.O.T

Audience research

Primary research:

Strengths:

• We have a strong plot which helps us with our campaigning idea
• The message (ChildLine)
• Lighting
• Location
• Props
• Sound
• Purpose

Weaknesses:

• No script for our dialogue
• No secured location
• Camera man

Opportunities:

Our campaign may go viral via social media meaning that our message will be known to teenagers which are our target audience and even adults and children being our secondary audience.  Our campaign can be turned into a published advert that would be hung up on buses, billboards, TV adverts.

Threats:

Other campaigns may have the same plot as our campaign meaning there will be some competition within the moving image media industry. There may be another campaign which already exist that has the same plot and it may seem like our team has acted upon copyright. We must also find a way not to offend the public.

Primary Research - survey

Create your own user feedback survey

Survey analysis from gaetanLundula

Mirco analysis second day redrafted from GaetanLundula

Case of diy and social media from gaetanlundula

Case Study

Kim kardsahian 

Mark Zuckerberg says connectivity is a basic human right