Unit 1B – Audience Profiling

Unit 1B – Audience Profiling

 

You are going to explore audience profiling and consumer behaviour through data or research results: profiles (consumer, reader, gamer, surfer, listener and viewer.)

 

Demographics

1. Age
2. Gender
3. Class
4. Race
5. Geographical Location

 

Task 1:

For your campaign, in groups create your own audience profile from your research (primary and secondary). Who will be your target audience?

 

Things to cover/complete	Completed and uploaded to your blog?
1.       Purpose of audience profiling for your campaign	Write a paragraph explaining why it is important to create an audience profile for your campaign.
2.       Using research data to develop a profile.	Link to your research.
3.       Use of demographics (gender, age socio-economic background, race, occupation, income, education).	11-19 years old boys and girls (both genders), all races working class and lower class people on benefits low unskilled workers.
4.       Patterns of consumer behaviour (genre choices, products consumed, impact of technology).	High use of social media, offensive language, branded clothing.
5.       Data (box office, sales figures, ratings, circulation, website hits).	Blank
6.       Presentation of audience research information.	On the blog
7.       Interpretation of audience and product data from charts, pie charts, graphs, tables and reviews.	On the blog