Code Of Conduct

                                                                             BCAP Code of conduct 

In our campaign we will make sure that people under the age of 18 do not feel offended with the content of our campaign by including a disclaimer which explains the message that it contains graphic images and people whose suffer from epilepsy should be aware as flashing lights will be in any coming scene. 

The rule that this applies to is: 4.1 Marketing communications must not contain anything that is likely to cause serious or widespread offence. Particular care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability or age.

Our campaign will include a number so that if anyone in trouble is watching our advert and feel there are in trouble they shouldn’t be afraid to call as we can help them. As a group we will try to not offend any races or religious beliefs and try our best to appeal to all races and cultures. We also have to make sure that our content is suitable for our target audience and our secondary audience as they will also be viewers.

4.2 Marketing communications must not cause fear or distress without justifiable

Reason; if it can be justified, the fear or distress should not be excessive.  Because our campaign is about child-line, we don’t intend to make children feel bad and neglected but  reassured about their issues they face that we are he to help thats why we've got a secondary audience which means it aimed at both target audience so that they are both aware of the situation and advertisement. so we don't scare the children away from a important advert that can benefit them and their future.

5.3 Advertisements must not condone or encourage practices that are detrimental to children's health. Products and services of interest to children are products or services that are likely to appeal to children but are not of exclusive interest to them however in our campaign we appeal to children and young teenagers who are our target audience because we are promoting the bad side of aggressive parents who toucher there children.

3.1 Marketing communications must not materially mislead or be likely to do so.we must follow this so we the producers don't get sidetracked and make the target audience  feel that its going to happen to them only make them feel mislead through the advert.

5.7 Advertisements must not take advantage of children's inexperience, credulity or sense of loyalty. Advertisements for products or services of interest to children must not be likely to mislead; for example, by exaggerating the features of a product or service in a way that could lead to children having unrealistic expectations of that product or service. we must follow this guide as some of our target audience members can take it the wrong way and we need to show our loyalty by always relating to our topic and not to go in deep into peoples inexperience because others may perceive us very differently which makes have a bad outlook on us as a campaign who are trying to change abused lives.

Code of conduct BCAP

5.3 Advertisements must not condone or encourage practices that are detrimental to children's health .this means that our campaign will not harm the target audiences health issues and this includes mental health in addition to this we won’t glamour the harmful scenes such as suicidal scenes so that the young children don’t redacted this if they are going through it  

In our campaign we will make sure that people under the age of 18 do not feel offended with the content of our campaign by including a disclaimer which explains the message that it contains graphic images and people whose suffer from epilepsy should be aware as flashing lights will be in any coming scene.

4.1 Marketing communications must not contain anything that is likely to cause serious or widespread offence. Particular care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability or age. Our campaign will include a number so that if anyone in trouble is watching our advert and feel there are in trouble they shouldn’t be afraid to call as we can help them. As a group we will try to not offend any races or religious beliefs and try our best to appeal to all races and cultures. We also have to make sure that our content is suitable for our target audience and our secondary audience as they will also be viewers and we won’t let the target audience think stereotypically as for example not all Muslim deserve to get bullied because of their belief so our audience to get a bad outlook on our campaign.

4.2 Marketing communications must not cause fear or distress without justifiable Reason; if it can be justified, the fear or distress should not be excessive.  Because our campaign is about ChildLine, we don’t intend to make children feel scared or hesitant to call the free number as, the number can help the young audience with their situations they are going through at home so we have done this short film so that are primary audience are aware as well as our secondary audience .

5.7 Advertisements must not take advantage of children's inexperience, credulity or sense of loyalty. Advertisements for products or services of interest to children must not be likely to mislead; for example, by exaggerating the features of a product or service in a way that could lead to children having unrealistic expectations of that product or service. In Our Campaign we won’t take advantage to mislead children to believe in things that are not true will show evidence of this in our disclaimer that we will display multiple times and make something that will distract children but then warn them without any harm to any regards towards some children’s health. Furthermore we won’t use unrealistic products or anything that doesn’t happen in real life so children are not offended.

3.1 Marketing communications must not materially mislead or be likely to do so. we must follow this so us as the producers don't get side-tracked and make the target audience feel that there is anything complicated will happen to them this will be evident in any of our scenes will wont over dramatized our scenes so the audience don’t feel scared of anything coming because we are here to promote and help abused children who need help.