Bully Campaign Evaluation

 Bullying campaign – ChildLine

Evaluation

·         What was your aim?  Raising awareness getting help, money, getting involved……. What was the audience supposed to feel?  Did you achieve that aim?

·         Original Ideas – Corey’s pitch

-  Storyboards

-  Evident in final edit

-  If you did make changes, why and how? Plan B

·         Strengths and weakness in planning

·         Pre- production documents

·         Locations call sheets storyboards

How did filming go?

Team work, actors, shots, practice shots.

Editing techniques, premier pro, transitions, and sound, timeline, effects, slow motion, captions give examples.

Audience feedback summarise

Summary of Campaign.

Our ChildLine campaign is aimed at the young audience, up to the age of 19 who are going through domestic abuse and bullying behind closed doors we have portrayed this in our short film so the audience can get help and advice. In addition to this, to expand on my point about help and advice people can call on any telephone weather its smart phone or not and can also get contact on computers as they can get help they if are shy to talk about it over the phone . In contrast to this the phone as well as the website is free and relatively cheaper than phones with phones is also easier as the ChildLine number is free anytime of the day for your troubled safety.

ChildLine is free, confidential and available any time, day or night our ChildLine campaign wasn’t very long due to the fact we want people to remember what our campaign is about  and what our characters go through is what people go through too in a daily basis. Our original idea when we were pitching was that we have multiple characters up to (4) who go through this bullying faze but during pitching the feedback we got didn’t added up to the ideas we had plans for which made us as a group change our ideas and narrowed down our characters to only 2 who were Chantelle and Masood because the other 2 character’s would take up more time of the advert and make it longer for no reason which wouldn’t make any sense.

Our strengths were that we had a good structure to our campaign advert as everyone in the team had a role to play and had good understanding with each other, I feel that our weakness was that we didn’t put enough effort when filming and editing which let us down but, other than that we have illustrated and enacted what people go through behind closed doors and public environment which was the main objective. Our editing was helped by the acquaintance of premier pro which helped us with all our bits and pieces together of what we shot as a group, this allowed us to put sound into our campaign advert this simply brought suspense and tension for our target audience for a better outcome

In addition to this, we used transitions which emulated things such as slow motion when our character Masood was walking down the corridor being bullied his friend who is affiliated with gang war and is a bad example on him, but however he gets bullied and tries to fit in. in addition to this we all had a pre-production task to do as dorcas was able to do call sheet and I was able to do recce and many more within the group which was one of our strengths.