Task 2B

TASK  B - Political Campaign Barrack Obama

The Mood and atmosphere of this poster campaign has a good dynamic structure, as people are well informed on what the president is portraying in his campaign through his website and traditional way of publicly announcing why people should vote for him through national television this helps him looks more professional and  executive towards  the fellow American’s.

The atmosphere is very much formal, as he’s in the position of running one of most successful countries in the world; this means that he won’t have the same atmosphere as another genres as the election is a serious event and is a campaign to help and save the country in order for it to for fill its best income and security from its potential leader.  In addition to this, Politicians use their speeches to create a certain feeling in the audience, including everything from hope to anger. Politicians try to provoke these feelings to advance their own agendas, win votes, sway opinions, and so forth.

The Genre of this campaign is called Political fiction this simply means that everything his says or does is politically viewed the campaign I’ve analysed he is mostly defined politically this because he is president and runs a country that is multi – cultured and is well divided by some parts because of it history of racism the genre of this campaign. Furthermore the colors that have been included In the poster I have chosen are mostly red and white and blue these all translate to the colors of America in contrast to this the genre is mostly informative and direct and has a purpose for the public to understand its informative news.

The ideology of this is the value of this campaign is for the public to be informed about what going on and how it affects them, as the member of the public in addition to this. A political campaign is an organized effort which seeks to influence the decision making process within a specific group in democracies, political campaigns. The most important thing is that is a Political overview and its helps people understand the ideology of Obama's plans for the country the color on poster are American structured and the moving image is well documented and the background music created a good motivation for people to vote for their political leader .

The brand identity of the campaign is mostly formal and alternative for the public members who are looking to vote for a better living and is mostly aimed at everyone and doesn’t really have a age speculation because the campaign presents how people should vote and why they should through the big bold speech on the website where they get information.